For the eleventh edition of the Festival Estéreo Picnic we created (with our hands) the characters, the graphic and aesthetic guidelines, the script and the creative direction for the audiovisual campaign of the largest private music festival in Colombia. We made the graphic development from the expectation campaign, the official poster to the social media pieces, including the launch video and photographic material.
The creative concept for this edition was to take off the social masks and "come out of the closet", to accept the real essence that everyone carries inside. Thus we created big-headed characters, trapped in a monotonous world of infinite orchestrated actions, without realizing that they live inside a closet ignoring the real world. Breaking their heads, in an act of desperation at the constant sound of someone knocking on the door, (none other than Slash and Axl Rose) they accept their real essence and come out. We didn't count on the use of face masks to take away the triumph of removing the masks. This edition of the festival got cancelled due to the coronavirus pandemic and the campaign had to be kept going for almost two years. We definitely didn’t see that coming.