{"id":127,"date":"2022-11-09T05:06:43","date_gmt":"2022-11-09T05:06:43","guid":{"rendered":"https:\/\/desdeelaltillo.local\/?post_type=portfolio&#038;p=127"},"modified":"2025-01-06T19:26:46","modified_gmt":"2025-01-06T19:26:46","slug":"fino","status":"publish","type":"portfolio","link":"https:\/\/desdeelaltillo.com\/es\/portfolio\/fino\/","title":{"rendered":"Fino"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"font-size:12px;flex-basis:480px\">\n<p>Fino es un delivery de s\u00e1ndwiches ubicado en Quito, Ecuador que surge en medio de la pandemia como una forma de emprender resaltando los ingredientes locales para crear recetas globales y acercar de alguna manera el mundo que se sent\u00eda tan lejos en su momento.<\/p>\n\n\n\n<p>\u2013<\/p>\n\n\n\n<p>Es nuestro primer proyecto de una cocina oculta en donde pensamos una marca que no tendr\u00eda un espacio f\u00edsico y que surgir\u00eda desde la comunicaci\u00f3n en redes. En el proceso definimos los puntos de contacto claves con los clientes y con ellos dise\u00f1amos una experiencia de delivery con un tono de comunicaci\u00f3n muy ecuatoriano, contempor\u00e1neo y fresco que definiera una forma de consumir productos locales.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"font-size:12px;flex-basis:480px\">\n<p>Establecimos manuales de direcci\u00f3n de arte para la fotograf\u00eda de los productos y los escenarios imaginarios en donde se consumirian, delimitamos las categor\u00edas de comunicaci\u00f3n en sus redes sociales para construir un contenido din\u00e1mico y no centrado netamente en los productos sino en el estilo de vida que se constru\u00eda alrededor.<\/p>\n\n\n\n<p>\u2013<\/p>\n\n\n\n<p>Dentro del proceso pensamos un concepto narrativo que nos permiti\u00f3 construir claims o mensajes de la marca que llevamos luego a piezas digitales y a los empaques de los productos ( que responden a la necesidad tambi\u00e9n de no desperdiciar materias primas y facilitar la producci\u00f3n en t\u00e9rminos econ\u00f3micos a sus due\u00f1os). Nos enfrentamos al reto de dise\u00f1ar a la distancia, de prototipar empaques sin tener el producto in situ y de confiar y co-crear con nuestros clientes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"722\" data-id=\"3851\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10.webp\" alt=\"\" class=\"wp-image-3851\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10.webp 1280w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-512x289.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-1024x578.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-768x433.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-18x10.webp 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"692\" style=\"aspect-ratio: 768 \/ 692;\" width=\"768\" autoplay loop muted src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-11.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1470\" height=\"1470\" data-id=\"3847\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6.webp\" alt=\"\" class=\"wp-image-3847\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6.webp 1470w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6-512x512.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6-1024x1024.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6-150x150.webp 150w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6-768x768.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-6-12x12.webp 12w\" sizes=\"(max-width: 1470px) 100vw, 1470px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" autoplay loop muted src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-12.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:142px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"768\" data-id=\"3854\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-3.webp\" alt=\"\" class=\"wp-image-3854\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-3.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-3-512x512.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-3-150x150.webp 150w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-3-12x12.webp 12w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" data-id=\"3845\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7.webp\" alt=\"\" class=\"wp-image-3845\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7.webp 1500w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7-512x384.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7-1024x768.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7-768x576.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-7-16x12.webp 16w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1163\" data-id=\"3852\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-8.webp\" alt=\"\" class=\"wp-image-3852\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-8.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-8-338x512.webp 338w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-8-676x1024.webp 676w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-8-8x12.webp 8w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4.webp\" alt=\"\" class=\"wp-image-3848\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4.webp 1536w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4-512x288.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4-1024x576.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4-768x432.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-4-18x10.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"722\" data-id=\"3851\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10.webp\" alt=\"\" class=\"wp-image-3851\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10.webp 1280w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-512x289.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-1024x578.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-768x433.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-10-18x10.webp 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"3846\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5.webp\" alt=\"\" class=\"wp-image-3846\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5-512x512.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5-150x150.webp 150w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5-768x768.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-5-12x12.webp 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" data-id=\"3844\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9.webp\" alt=\"\" class=\"wp-image-3844\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9.webp 1000w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9-512x512.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9-150x150.webp 150w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9-768x768.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-9-12x12.webp 12w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"875\" data-id=\"3843\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2.webp\" alt=\"\" class=\"wp-image-3843\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2.webp 1536w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2-512x292.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2-1024x583.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2-768x438.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/fino-2-18x10.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Fino is a sandwich delivery company located in Quito, Ecuador that emerged in the midst of the pandemic as a form of venture highlighting local ingredients to create global recipes and somehow approaching the world, which felt so far away at the time. \u2013 It is our first project for a hidden kitchen where we [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"media":"3851","location":"Quito, Ecuador.","imagen":"3857"},"service":[4],"class_list":["post-127","portfolio","type-portfolio","status-publish","hentry","service-branding"],"_links":{"self":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/service?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}