{"id":849,"date":"2022-11-10T08:58:38","date_gmt":"2022-11-10T08:58:38","guid":{"rendered":"https:\/\/desdeelaltillo.com\/?post_type=portfolio&p=849"},"modified":"2025-01-17T03:24:27","modified_gmt":"2025-01-17T03:24:27","slug":"kiwibot","status":"publish","type":"portfolio","link":"https:\/\/desdeelaltillo.com\/es\/portfolio\/kiwibot\/","title":{"rendered":"Kiwibot"},"content":{"rendered":"
\n
\n

Kiwi es una empresa dedicada a los domicilios a trav\u00e9s de robots en el campus de la universidad de Berkeley en California, es una empresa que desde su comienzo ha realizado m\u00e1s de 30,000 entregas y ha construido m\u00e1s de 150 robots para prestar el mejor servicio de delivery a su comunidad.<\/p>\n\n\n\n

–<\/p>\n\n\n\n

Trabajamos con ellos para ajustar su logo y dise\u00f1ar el sistema gr\u00e1fico y visual que implementaron en su comunicaci\u00f3n con clientes finales y restaurantes de la zona. Antes de intervenir gr\u00e1ficamente la marca nos concentramos en construir un concepto de marca exaltando los robots como personajes dotados de diferentes personalidades que podr\u00edan entenderse como elementos importantes dentro de la comunidad universitaria. Una vez definidos los personajes les dimos una representaci\u00f3n gr\u00e1fica f\u00e1cil de reconocer y din\u00e1mica para comunicar de manera emp\u00e1tica el servicio que Kiwi presta.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n
\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kiwi is a robot home delivery company on the campus of Berkeley University in California, a company that since its beginnings has made more than 30,000 deliveries and has built more than 150 robots to provide the best delivery service to its community. – We worked with their team to adjust their logo and design […]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"media":"4643","location":"Berkeley, California.","imagen":"3858"},"service":[4],"class_list":["post-849","portfolio","type-portfolio","status-publish","hentry","service-branding"],"_links":{"self":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio\/849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/media?parent=849"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/service?post=849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}