{"id":854,"date":"2022-11-03T09:13:31","date_gmt":"2022-11-03T09:13:31","guid":{"rendered":"https:\/\/desdeelaltillo.com\/?post_type=portfolio&#038;p=854"},"modified":"2024-10-24T01:35:13","modified_gmt":"2024-10-24T01:35:13","slug":"haptica","status":"publish","type":"portfolio","link":"https:\/\/desdeelaltillo.com\/es\/portfolio\/haptica\/","title":{"rendered":"H\u00e1ptica"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\">Dise\u00f1ar para dise\u00f1adores es un gran reto, y lo sab\u00edamos a la hora de trabajar con nuestros colegas dise\u00f1adores de H\u00e1ptica en la estandarizaci\u00f3n e implementaci\u00f3n de su marca.<br>Su dise\u00f1o es diferente al nuestro, al ser ellos una consultor\u00eda en dise\u00f1o de servicios. Confiaron en nosotros para terminar de construir su marca y pensar en c\u00f3mo comunicarla, no solo con sus clientes sino tambi\u00e9n internamente con su creciente equipo de trabajo. El fin era diferenciarse de las nuevas consultoras que empiezan a tener un crecimiento no solo en Colombia sino tambi\u00e9n en Latinoam\u00e9rica.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p style=\"font-size:12px\">Con este proyecto exploramos diferentes procesos de dise\u00f1o, empezamos por una peque\u00f1a revisi\u00f3n de su logo, ajustamos y ampliamos la paleta de color dejando como protagonista a su tan amado color naranja para poder abarcar el paso a paso en sus metodologias de trabajo, definimos manejos fotogr\u00e1ficos, creamos diagramas y sistemas de movimiento para ejemplificar sus ideas, encontramos met\u00e1foras para comunicar sus procesos y con ellas fijamos el camino gr\u00e1fico que habla sobre todo del movimiento, el dinamismo y las \u201cnarrativas de contacto\u201d que construyen con su servicio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"990\" height=\"990\" data-id=\"3738\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2.webp\" alt=\"\" class=\"wp-image-3738\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2.webp 990w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2-512x512.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2-150x150.webp 150w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2-768x768.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-2-12x12.webp 12w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"719\" height=\"1024\" data-id=\"3737\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-1.webp\" alt=\"\" class=\"wp-image-3737\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-1.webp 719w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-1-360x512.webp 360w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-1-8x12.webp 8w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"719\" height=\"1024\" data-id=\"3734\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-12.webp\" alt=\"\" class=\"wp-image-3734\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-12.webp 719w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-12-360x512.webp 360w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-12-8x12.webp 8w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" 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size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3746\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-10.webp\" alt=\"\" class=\"wp-image-3746\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-10.webp 683w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-10-342x512.webp 342w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-10-8x12.webp 8w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1024\" data-id=\"3733\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-11.webp\" alt=\"\" class=\"wp-image-3733\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-11.webp 720w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-11-360x512.webp 360w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-11-8x12.webp 8w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-5.webp\" alt=\"\" class=\"wp-image-3741\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-5.webp 2560w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-5-512x410.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-5-1024x819.webp 1024w, 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src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-3.webp\" alt=\"\" class=\"wp-image-3739\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-3.webp 970w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-3-512x359.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-3-768x538.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-3-18x12.webp 18w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"682\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-4.webp\" alt=\"\" class=\"wp-image-3740\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-4.webp 968w, 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https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-7-18x12.webp 18w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1023\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-8.webp\" alt=\"\" class=\"wp-image-3744\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-8.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-8-384x512.webp 384w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-8-9x12.webp 9w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-13.webp\" alt=\"\" class=\"wp-image-3735\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-13.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-13-384x512.webp 384w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-13-9x12.webp 9w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6.webp\" alt=\"\" class=\"wp-image-3742\" srcset=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6.webp 1920w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6-512x384.webp 512w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6-1024x768.webp 1024w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6-768x576.webp 768w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6-1536x1152.webp 1536w, https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-6-16x12.webp 16w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"400\" style=\"aspect-ratio: 1200 \/ 400;\" width=\"1200\" autoplay loop muted src=\"https:\/\/desdeelaltillo.com\/wp-content\/uploads\/2022\/11\/haptica-16.mp4\" playsinline><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Designing for designers is a big challenge, and we realized this when working with our fellow designers at Haptica on the standarization and implementation of their brand.Their approach to design is different from ours, as they are a service design consultancy. They trusted us to finish building their brand and think about how to communicate [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"media":"3741","location":"Bogot\u00e1, Colombia.","imagen":"3738"},"service":[4],"class_list":["post-854","portfolio","type-portfolio","status-publish","hentry","service-branding"],"_links":{"self":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/desdeelaltillo.com\/es\/wp-json\/wp\/v2\/service?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}